![]() These two dimensions reveal likely profitability of the business portfolio in terms of cash needed to support that unit and cash generated by it. ![]() It classifies business portfolio into four categories based on industry attractiveness (growth rate of that industry) and competitive position (relative market share). Understanding the toolīCG matrix is a framework created by Boston Consulting Group to evaluate the strategic position of the business brand portfolio and its potential. Growth-share matrix is a business tool, which uses relative market share and industry growth rate factors to evaluate the potential of business brand portfolio and suggest further investment strategies. ![]() BCG matrix (or growth-share matrix) is a corporate planning tool, which is used to portray firm’s brand portfolio or SBUs on a quadrant along relative market share axis (horizontal axis) and speed of market growth (vertical axis) axis.
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